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Dwayne Johnson’s ‘Rampage’ Opens With $15.7 Million in China on First Day

3rd Update, Saturday AM: Paramount/Platinum Dunes’ A Quiet Place is still holding its volume for a No. 1 weekend win now at $34M but New Line/Warner Bros.’ Rampage has regained some strength from where we saw it on Friday afternoon with a first day of $11.1M (including $2.4M previews) and a revised opening of $30.9M. The Dwayne Johnson movie gets an A- CinemaScore and is a hit with parents who gave it a 90% with kids enjoying it at 86% per industry exits today. That great buzz could fuel a better Saturday for Rampage, but A Quiet Place, especially with the Friday the 13th crowd tonight, has the upper hand over three-days.

Overall, Friday was a big moviegoing day for women young and old: Friday night exit polls showed A Quiet Place leaning toward 52% females with those women under 25 the strongest demo at 32%. Universal/Blumhouse’s Truth or Dare was also strong with women under 25 at 34% and females at 59% overall. The Lucy Hale feature, which is over-indexing with a $18.5M weekend off a $8M Friday the 13th earned a B- CinemaScore, which is slightly lower than the fall’s Happy Death Day. That Blumhouse title opened to $26M, did a 2x multiple stateside for $55.6M, and a bigger worldwide of $122.6M off a $4.8M budget. Truth or Dare‘s budget was in the same range. At 16% Rotten, it wasn’t a popular title with the critics.

Also big with the ladies: Rampage which drew 30% women over 25, its second biggest demo behind M25+ at 32%. Pic has the same RT score as San Andreas of 50%. Warner Bros. moved Rampage up a week after Disney/Marvel’s Avengers: Infinity War took over the last weekend of the month; a wise move considering the studio originally wanted (and needed) a two-week window to make money.

Fox Searchlight’s Isle of Dogs from Wes Anderson broke wide at 1,939 theaters for a fourth weekend of $4.8M. Audiences love it at 88%, especially younger guys (21%) with a 91% score. M25+ (32%) and F25+ (28%) are driving business. The stop-motion animated pic is pacing behind Anderson’s previous hit Grand Budapest Hotel by -24%. That movie ended its run with $59.3M.

Those few families who showed up to Fun Academy’s Sgt. Stubby An American Hero actually enjoyed it giving the indie pic a solid A CinemaScore. However, the Helena Bonham Carter-Logan Lerman voiced animated canine pic is only set to make $209K on Friday, $1.07M for the weekend.

At 755 theaters, Bleecker Street’s Sundance premiere Beirut is looking at $1.5M for the weekend. Sony Classics’ Chloe Zhao Cannes title from last May, The Rider, finally opened at three New York and Los Angeles locations for a $12,2K per theater and estimated $37K weekend.

2nd Update: Paramount’s A Quiet Place continues to amaze with a second estimated weekend off middays of $33M after a $10M Friday. If that holds up, it will take the John Krasinski horror movie to $100M stateside.

Not doing so well: Dwayne Johnson’s Rampage which industry middays show also at $10M, but slipping with a $27M-$28M start well below its anticipated tracking of mid $30Ms. Hopefully this improves over the weekend. Who also gets hurt here? Warner Bros./Village Roadshow’s Ready Player One which had all those Imax theaters and now has to hand them over to Rampage. Ready Player One will earn an estimated $10.75M third weekend, -56% for a running total of $114.1M by Sunday.

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